Page 18 - October2012BrowardGoodNews

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MARKETING
18
November 2012
Good News - Broward Edition
Grif Blackstone
Good News
Commentary
“Do your best” is theBoy Scout
motto I’ve been encouraging my
sons with for the last 12 years. God
always calls us to do our best; to do
things with excellence and to lead
as an example in order to stand
apart from the rest.
In business, and in life,
sometimes we have to recognize
that our best is not going tobe good
enough. God has given everyone
different gifts, skills and talents, and
he wants us each to recognize
them. As we all know, there are
many parts of the body, and a hand
simply can’t dowhat amouth does.
A great example of this is me
attempting to trimmy ownhedges.
After many years of trying, I
realized that my best is just not
good enough. I have no business
trimming my own hedges. I don’t
do a good job and I’m just not built
that way. Once I acknowledged
that there are other talentedpeople
who I know that trim hedges
amazingly, my hedges started
looking their best. Yes, it costs me
somemoney but, in turn, I amable
to help another business grow by
letting themdo what they do best.
The Revelation of Delegation
I also learned another valuable
lesson: that by NOT spending the
time doing something I had no
business doing in the first place, I
was able to free up some ofmy time
to do other things that I do really
well. I often say, “If we allowpeople
to do what they’re best at, and
everyone does a good job at what
they’ve been designed and skilled
to do, the world will flow a lot
smoother.” Sure, I could attempt to
fix my own A/C, trim my hedges,
fix my car (well, kind of ), do my
own pest control; maybe even do
my own dental work. But what
good would that do in helping
other businesses out, as well as in
freeing up my time to work on my
own business and spend time with
my family? Once I realized that
other people andbusinesses cando
certain things better than I can, as
well as more efficiently, I had great
relief in my life and things started
actually working better.
Is it ReallyWorth It?
One thing I see a lot of as the
Publisher of the
Good News
is that
most people are capable of
designing ads - even dentists. Now,
to be honest, I definitely would not
want a dentist to design an ad for
my company and, in the same
token, I’m sure he wouldn’t want
me to clean his teeth with those
fancy, scary drills inmy hands. I can
probably do some real damage and,
at the minimum, some very
ineffective work. The same goes in
marketing. Sure, Go Daddy gives
you the tools to design your own
website and to create your own
email campaign, but are they really
effective and do they look
professional? In the long run, are
you really saving money if your
penny pinching initiatives do not
produce the desired result?Are you
really saving time (which is more
valuable than money) when you
tackle these things yourself? Do
you wrestle to try to make things
work as you attempt to do them
yourself?
Share the Load
That’s not how God wants us
to go through life; striving and
trying to do everything ourselves.
There is great joy in involving other
friends, church members and
businesses in your life and allowing
them to labor alongside you. Life
and business have become too
complex these days to be a “jack of
all trades.” Andwho reallywants to
do it all themselves anyway? I know
I don’t! Over the years, I’ve
surrounded myself with very key,
wise and influential people who
have helped me do life better and
more successfully, all while having
a lot more fun. I experience a
decrease in stress and an increase
financially, even though I’m
spending more money on services
and products with others. Test this
theory and let go of some things -
personal and business - that you
can pay others to do, and I
guarantee that youwill find greater
success, more time and greater joy!
Grif Blackstone is the president of
Blackstone Media Group, a full
scale web design and marketing
company and publisher of the Good
News, the largest Christian
newspaper in Florida. Grif has
helped hundreds of businesses
build an effective brand identity to
help them communicate who they
are to their target market. Writer,
speaker, and consultant, Grif is
known as the “Efficiency Guru” for
technology and business and is a
coffee fanatic.
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The Art of Letting Go